A Glass and a Half in Every Photography Business

Starting a business involves so many different things it seems the glass is either half full or half empty. Many photographers want to shoot that great photo.  Wait! You need to take time to think about the business side. You must first think about pricing, target audience or your niche market. It all can be daunting but let's make the glass half full with the doable.

Business Name

Naming can be a difficult decision a hard choice to make. You want to make sure it is the perfect name for you or your company. Ask yourself will it be my name or a business name?

Your Target Audience or your Tribe

You must know your ideal client this is essential to your business. Your business decisions are built around knowing your client persona, your tribe. Its about knowing your Soul sauce the right ingredients to convey your brand to your tribe. . Who are you reaching and who is booking a session? These are questions to ask if you are trying appealing to all there will not be anyone.


Once you have a name and your niche market, it’s time to create your brand. When someone sees your work, you want them to know who is behind the camera. First, think about your personality, how do you want your brand to feel and its look, from your website to all postings on social media.

The cost to the Client

You know your niche, their demographics, now it’s time to decide on pricing and informing clients about it!  Setup low- and high-end pricing packages. Post on social media platforms to start increasing traffic and bookings for your services, on your website.  Get Started.

Want to know more, just ask...

Emage Boudoir - Kalysa Wilson